An international outlook, rooted in Parma
Organised by Fiere di Parma, GreenItaly returns to the PalaVerdi from 7–9 October 2026. The international B2B exhibition connects plant production, nursery technology, landscape design, urban greening, research and professional development. Its inaugural edition welcomed professional operators from 30 countries. In 2026, GreenItaly is building on that international reach while expanding its programme around skills, urban forestry, green infrastructure and the relationship between horticulture and culture.
Green Agorà:
taking the conversation across Europe
GreenItaly’s international activity begins well before the doors open in Parma. Green Agorà is a series of pre-event stops designed to create networking opportunities for professionals and experts across the sector.
Three international stops in 2026
Each event provides a forum to explore current issues and the latest trends shaping horticulture, greenery and landscape. In 2026, the international programme took GreenItaly to Zagreb, Paris and London, connecting institutions and industry voices through discussion, professional exchange and new relationships.
ZAGREB, CROATIA 14 May 2026
GreenItaly presented its 2026 edition during FloraArt, connecting with horticultural professionals and organisations in Croatia.
PARIS, FRANCE 28 May 2026
At Jardins, Jardin, Green Agorà explored “La Régénération Végétale” and the role of plants in the contemporary city.
LONDON, UNITED KINGDOM 8 July 2026
At The Farmers Club in London, representatives of the British and Italian horticultural sectors met to discuss trade, sustainability, climate pressures and landscape practice.
FROM CONVERSATION TO EXPERIENCE
Inside GreenItaly 2026
When GreenItaly opens in Parma, the ideas explored through Green Agorà move onto the exhibition floor. Alongside its commercial showcase, the 2026 programme places particular emphasis on professional skills, the future of urban and forest greenery, and the connections between plants, landscape and culture.
International visitor voices
Visitors to GreenItaly’s inaugural edition describe the professional connections, suppliers, products and Italian horticultural expertise they encountered in Parma. Hear what they had to say.
What to explore at GreenItaly 2026
Green4Job
Green4Job places education, training and professional development at the heart of GreenItaly 2026. Daily discussions in the Talent Academy will bring together students, industry experts, and company representatives to share experiences, explore skills, and career opportunities across the green sector.
Forestry and urban green
GreenItaly’s 2026 programme will include a dedicated focus on forestry and urban green, with scientific conferences and international case studies. The exhibition will also showcase plant species suited to changing climatic conditions and explore the role of green infrastructure in urban and landscape regeneration.
Green as culture
GreenItaly’s cultural programme will include the Green Library, literary and photography competitions and other initiatives exploring the relationship between plants, landscape and culture. The “Plants Will Save Us” literary competition attracted more than 350 short stories from across Italy.